April 2, eNorth form Hong Kong: As a "Government Promoter", what the "2001 Tianjin Week in Hong Kong" promote to the Hong Kong and the overseas investors strongly are Tianjin's favourable investment environment and the information "Tianjin is one of the region where it is the easiest to establish enterprises in China", while what the event get is a lot of overseas investment. Without the Municipal Government's meticulous direction, it would be impossible for "2001 Tianjin Week in Hong Kong" to get such a success.

The rank of "2001 Tianjin Week in Hong Kong" is very high. Mayor of Tianjin Li Shenglin attends the event and leads the Government Delegation formed by every relevent functional department. They get to Hong Kong aiming at attracting the investment from Hong Kong and overseas business people and organizations. In addition, they offer "serial services", whose key factor is inviting investment, to the Hong Kong and the overseas business people. The content of the sevices includes all the relevent aspects, such as: the enterprises will get in Tianjin the financial services, technological assistance and the help on legal procedure from registrating to running the enterprises. Besides common reports, the event also specially arranges the communication and negotiation activities for the enterprises of some types respectively, for example, Tianjin-Hong Kong Tourism Cooperation Negotiation Conference, IT Industry Cooperation and Development Forum, Modern Logistics Conference and Tianjin-Hong Kong Finance and Securities Forum", etc. This kind of directing communication activities with very clear goals have undoubtedly strong attraction to the pragmatic entrepreneurs who have the intentions to invest. Moreover, the holding of these communication and negotiation activities also can clearly reflects the Tianjin's orientation of inviting investment: farewell to the traditional "setting-sun" industries while attaching attention to the new-technological and modern smoking-free industries instead.

For many overseas investors, when they attended the investment-inviting conferences held in mainland China, what they often heard were what kinds of cheap labourers and raw materials the locality had, what kinds of favourable policies about land tax revenue the local governments could offer, etc. But in "2001 Tianjin Week in Hong Kong", they hear some other things: we offer nice government services and simple procedures...; Tianjin is the important financial center in Northern China and the scaled enterprises are comparatively easier to win financial support; as the gate leading to Beijing, we have a large market that covers Northern China and high-qualitied human resources.

Different from the inviting investment form of "gathering people together, joining in it together" which people are familiar with, "2001 Tianjin Week in Hong Kong" is undoubtedly more efficient. More important, the influence and effect the event brings to the investment inviting will last long. Also different from taking "cheap" as the attracting point, "2001 Tianjin Week in Hong Kong" employs the government's systematic support as the top attracting point, which undoubtedly plays an important illuminating role.

(Journalists: Zhang Huijun, Wang Wei)